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Notes on building.
How we test demand, build products and grow early-stage businesses.
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One team, shared responsibility.
What changes when the studio and the founders work as one.
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Position first. Name later.
The order in which a brand gets built matters.
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Watch what users do, not what they say.
Why observation beats interviews in early product testing.
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Go-to-market starts before the product is ready.
Channels take longer to build than features.
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A business model is a set of bets.
Write them down so you can test them.
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Minimum, but viable.
An MVP is judged by the second word.
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Find the problem worth solving.
Before the idea, the problem.